ANNA SORO
Graphic and Digital Designer
Hi, I’m Anna!
a designer based in Stockholm with 20 years of experience in graphic and digital design.
I create clear, memorable brand identities and visual systems that help companies connect with their audiences. My background spans publishing, agency work, startup branding, UI/UX and corporate design, giving me a broad understanding of how design supports business goals.
I’ve designed identities, logos, websites, motion graphics and digital content for companies across retail, e-commerce, education and events. One of my key projects, the Virtual QR Library at Samolit, grew to 1,500 daily visitors and demonstrated how thoughtful design can enhance accessibility and engagement.
My recent role as a graphic designer at Axfood AB allowed me to work on corporate branding, internal communications, animations and digital materials. Several logos and visual assets I created are now part of Axfood’s current brand ecosystem and continue to be used across the company.
I’m also expanding my practice beyond static design. I’m currently completing a video editing course and experimenting with AI-powered creative tools, exploring new ways to create dynamic, engaging visual content.
For me, design is about clarity, purpose and solving real problems. I enjoy building visual identities and systems that feel natural, trustworthy and meaningful.
Let’s create something remarkable together!