ANNA SORO
Graphic and Digital Designer
Hi, I’m Anna!
I’m a Stockholm based designer with over 10 years of experience in visual storytelling and brand evolution. From deep rooted corporate identities at Axfood to agile startup branding, I build visual systems that are as strategic as they are memorable.
My sweet spot: The intersection of high end design and motion.
Currently, I’m evolving my practice by merging classic graphic design with Video Production and AI powered creative workflows. I specialize in creating dynamic content for social media, transforming static brand identities into engaging stories that stop the scroll.
What I bring to the table:
Brand Systems: Crafting logos, visual identities and UI/UX that align with business goals. Check out my work for Axfood and Samolit.
Motion and Video: Leveraging tools like Premiere Pro DaVinci, After Effects and the latest AI creative tools to produce high impact digital content efficiently.
Experience and Agility: A career spanning publishing, agencies and retail. I offer the structure of a senior pro with the curiosity of a tech early adopter.
I believe design should be clear, purposeful and human. Whether it’s a global retail campaign or a niche digital experience, I create visuals that feel natural and trustworthy.
Let’s create something remarkable together!