An experienced designer based in Stockholm, with 20 years in graphic and digital design. I specialize in brand identity, logo creation, and crafting cohesive visual styles that not only look great but also serve a purpose - connecting brands with their audiences.

I started in publishing, working on layouts for newspapers and brochures, before moving to A26 design studio, where I created logos, corporate identities, websites, and event visuals. As a co-founder of Samolit.com, I developed the brand identity and UI/UX, creating visual content and marketing materials. One of our key projects, the Virtual QR Library, gained national recognition and demonstrated the power of design in engaging audiences: it increased website traffic to 1,500 visitors per day and showed how digital experiences can enhance accessibility and engagement.

Throughout my career, I’ve worked with companies across various industries, from retail and e-commerce to education and corporate events. My recent experience includes a role as a graphic designer at Axfood AB, where I contributed to corporate branding, internal communications, and digital content creation. I designed logos, promotional materials, animations, and templates for digital screens, ensuring brand consistency and engaging storytelling.

Each stage of my career has taught me something valuable:
• in publishing, I learned how to work under tight deadlines and manage multiple projects at once;
• at A26, I deepened my understanding of brand strategy and visual identity;
• at Samolit, I gained experience in UI/UX design and saw firsthand how digital innovation can drive engagement;
• at Axfood, I mastered the art of aligning design with business goals and internal communication strategies.

For me, design is more than aesthetics, it’s about solving problems, inspiring trust, and bringing ideas to life. I understand that good design isn’t just about looking great; it’s about serving a purpose, meeting audience needs, and driving business success. My expertise spans brand design, motion graphics, UI/UX, and print, and I’m always eager to explore new creative challenges.

Let’s create something remarkable together!