Axfood AB is one of Sweden's leading grocery companies and the second largest in the market. I decided to create a Christmas card dedicated to all the company’s employees, whose hard work during the busiest time of the year often goes unnoticed. Thanks to their efforts, food appears on tables, presents are placed under Christmas trees, and a festive spirit fills many Swedish homes.
In addition, I animated the card using Adobe After Effects for display on the PLAYipp system screens and to share holiday greetings on social media.
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