Where tradition meets the tide: a logo inspired by beards, the sea, and St. Petersburg’s maritime soul.
This logo was created for Admiral, a classic barbershop with a nautical identity and a bold, masculine style.
The design is inspired by the legendary Russian Admiral Stepan Makarov, renowned for his distinctive beard - a perfect symbol for a grooming brand rooted in tradition and strength.
His recognizable features are subtly reflected in the logo, reinforcing the barbershop’s slogan: "Beard and the Sea."
The visual language blends timeless barber culture with maritime heritage, using strong lines, confident forms, and a classic typeface to evoke reliability, character, and sharp style.
