The logo "MAT2030" was created for one of Sweden's leading grocery companies, Axfood AB. The word 'Mat' in the logo translates to 'Food' in English. This logo represents the company's proposal for a sustainable food strategy, which includes hundreds of suggestions for politicians, authorities, and the business community.
The task for the logo "MAT2030" was to reflect the importance of eco-friendly practices and inspire a healthier, more sustainable future.
The logo emphasizes transparency as a key idea. The translucent shapes of the leaf and spoon allow the background to shine through, adding depth and new layers of meaning. It also emphasizes the importance of what’s in your spoon.
